Communicating in a Social Media World
August 16, 2018Everyone says it…sometimes a lot…but that doesn’t make it easier on the ears.
“Um” is a word that we seem to hear more and more often in the water world. For one thing, more people are speaking publicly at a growing number of industry conferences, ad-hoc groups and legislative hearings.
Also many of the presenters don’t regularly speak in public.Add to that our inability to prepare as we should because we’re time-starved.
And there’s a trend toward more casual communication in general. Social media has no doubt contributed to the relaxation in rules.
We say um because:
- We’re afraid of silence
- We don’t know what to say next
- We want to signal that we’re going to keep speaking
- We need to plan our next few words or hunt for something in our memory
- We’re trying to think and talk at the same time - this is why it happens more often during transitions to a new topic or at the beginning of a sentence
Unfortunately, um achieves little and annoys much.
Worst of all, it weakens your message.
To be clear – saying um now and then is fine. We all do, it’s natural.
The problem is saying it too often. Then it’s a distraction or worse – a roadblock to understanding your message.
So, how do we say it less often? Here are some ways.
- Know what you want to say – organize your thoughts and focus on key messages so you can be more succinct
- Prepare…prepare…prepare – practice your presentation until you’re relaxed and confident
- Keep your sentences short and simple - stick with basic structure, subject and verbs
- Speak more slowly – if in doubt, listen to Ronald Reagan or John F. Kennedy
- Don’t be afraid of silence – it is golden
- Anticipate Q and A
- Know your key messages
- Use bridging mechanisms
These practices build credibility because you are seen as an intentional speaker.
One last thing – don’t obsess over your ums. Worrying about what you just said can trip up the next thing you’re going to say.
Let it go and carry on!
If you would like to communicate more effectively, please call or text me at 512.797.9925 or email me at laura@raunpr.com.