Texas Instream Flow Program logo

Three state agencies wanted a systematic public outreach and stakeholder input SEO process for the Texas Instream Flow Program. The program was intended to study how much water should flow in the state’s rivers for a healthy environment – and public input was seen as vital to that effort.

To be successful, the program needed visibility, branding, public participation, communications tools, and project management – in three river basins over a two-year period. It needed to be structured in a way that the Texas Parks and Wildlife Department, Texas Commission on Environmental Quality, and Texas Water Development Board could make the most of their joint effort.


LRPR developed a program framework for the Sabine, Brazos and San Antonio river basins. It included a brand, core messages and communications tools for the more than 15 public meetings and stakeholder workgroups. LRPR planned and publicized public meetings; developed an introductory brochure and edited a documentary video; maintained consistent communications with stakeholders through an e–newsletter.


TIFP achieved visibility through an engaging logo, news stories in six media outlets and public engagement. Some 400 attendees participated in six public meetings, and more than 70 stakeholders participated in stakeholder workgroups in the three river basins.

It is expected that systematic public input in the early stages of the program will enable the technical studies to proceed more speedily in the later stages.

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